As CEO, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 13 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, patients, and vendors.

Alex launched the Dental Office Managers Association of Canada. He is the author of Responsible Dental Ownership: Balancing Ethics and Business Through Purpose – available on Amazon.

Sharky Liu is the founder and CEO of DentistFind, a results-driven dental marketing platform and marketing service that applies an analytical and data-based approach to increase new patient acquisition. DentistFind has successfully increased the number of dental office bookings for its clients by at least 40%.

Sharky also founded the sold-out Dental Marketing Conference, an annual event featuring leaders in the dental marketing sector, and the Dental Marketing & Social Media Fundamentals course for the Faculty of Dentistry at the University of Toronto.